The sweet scent of success
The sweet scent of success
Five years ago Wax Lyrical was on the brink of administration. Spotting its potential, Mike Armstead, revived new life into this Lake District-based candle maker, which now has an annual turnover of £11.4m.
Riding high on the trend to fill our homes with luxury scents, Wax Lyrical's approach to producing top quality candles and partnering with well known brands is now paying off. Hannah Beecham visited the factory in Cumbria to talk to Mike Armstead on how his vision has combined the best traditions of candlemaking with a modern business strategy.
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